Welcome to the video-first world

From your everyday PowerPoint presentations to Hollywood movies, AI will transform the way we create and consume content. Today, people want to watch and listen, not read — both at home and at work. If you’re reading this and nodding, check out our brand video.

Despite the clear preference for video, communication and knowledge sharing in the business environment are still dominated by text, largely because high-quality video production remains complex and challenging to scale—until now…

Meet Synthesia

We're on a mission to make video easy for everyone. Born in an AI lab, our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos. Whether it's for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. We’re trusted by leading brands such as Heineken, Zoom, Xerox, McDonald’s, and more. Read stories from happy customers and what 1,200+ people say on G2.

In 2023, we were one of 7 European companies to reach unicorn status. In February 2024, G2 named us as the fastest growing company in the world. In 2025 we announced our series D funding. In total we’ve raised over $330M in funding from top-tier investors, including NEA, Atlassian Ventures, WiL, PSP Growth, and existing investors such as Accel, Nvidia, Kleiner Perkins, GV and top founders and operators including Stripe, Datadog, Miro, Webflow, and Facebook.

About the role…

As Synthesia’s go-to-market strategy matures and marketing scales, we’re building stronger operational foundations to drive predictable growth. We’re looking for a Marketing Operations Manager to own and optimize the marketing engine — ensuring data integrity, scalable processes, and visibility into marketing performance.

Sitting within our RevOps team, this role will sit at the intersection of marketing, operations, and sales, driving automation, insights, and operational excellence that enable the team to move faster and smarter.

What you’ll be doing…

Technology & Tools:

Website & Analytics Management
- Own website measurement and analytics setup (Google Analytics, GTM).
- Own measurability of performance marketing return, and work with ad platform owners to drive ROAS.
- Audit and improve event tracking — including demo forms, pricing page, and self-serve sign-ups - using Segment CDP.
- Ensure reliable, clean data for decision-making.
Attribution
- Strengthen ad attribution (CAPI, MTA) and improve CRM attribution logic.
- Maintain alignment and data integrity between HubSpot, Salesforce and our data platform.
Automation & Process
- Build and maintain workflows, email programs, and campaign templates for scalable execution.
- Standardize and automate campaign operations across field events, webinars, and paid channels.
Tech Stack Ownership
- Centralize ownership of all marketing technology and integrations with other tooling.
- Lead HubSpot optimization or migration to an enterprise-grade marketing automation platform.
- Ensure field alignment across systems (fields, routing, account matching, tracking).

Data Management & Reporting:

Data Quality
- Maintain clean, standardized data across. Build proactive issue-flagging and data QA mechanisms.
Reporting & Insights
- Build and maintain marketing dashboards (funnel performance, pipeline influence, ROI).
- Support ad hoc analysis and root-cause investigations for performance drops.
- Provide full-funnel and lifecycle visibility — from awareness to closed-won.
- Deliver ICP-level insights on channel effectiveness and buyer engagement patterns.
Lead & Intent Scoring
- Design and implement lead scoring models combining demographic fit and behavioral intent.
- Help sales prioritize outreach through clear, actionable scoring frameworks

Process & Workflow Optimization:

Lead Lifecycle Management

Define and optimize lead routing, scoring, and handoff between marketing and sales.
Ensure enrichment, activity-based routing, and smooth SDR/AE follow-up.

Automation & Efficiency

Automate repetitive marketing tasks and workflows for field marketing, SEO, and ads.
Enable marketing teams to focus on creativity and customer engagement, not manual ops.

Field Marketing Enablement

Streamline event and campaign processes to minimize operational overhead.
Improve data capture, tracking, and ROI reporting for field events.

What you’ll bring...

5-7 years in Marketing Operations, Revenue Operations, or related operational or analytical roles.
Hands-on experience with HubSpot, Salesforce, LeanData and marketing analytics tools. Experience with a sequencing tool (Outreach, SalesLoft, Groove, Gong) is a bonus.
Deep experience in performance marketing and analytics, including hands-on within Google, Meta and LinkedIn ad platforms.
Demonstrable experience creating and improving attribution models that drive decision-making.
Strong understanding of inbound pipeline generation processes, including routing, prospect sequencing, enrichment and outreach.
Exceptional data skills; able to conduct deep investigative analysis to identify issues and uncover areas of opportunity. The ability to write SQL is a strong bonus.
Excellent cross-functional communication skills — especially with marketing, sales, and ops teams.

Marketing Rev Ops Manager