Overview

At Microsoft AI, we are forging the future of brand and product experience by bringing the spirit and substance of brand identity seamlessly into our AI Companion products. Our vision is to craft a cohesive, resonant personality for Copilot—one that is not only emotionally intelligent and trustworthy, but consistently expressed across every interaction and surface. Join a collaborative team that empowers creative leaders to bridge the boundaries between product design, brand design, and engineering, redefining how people connect with technology.

We are an agile, multidisciplinary team that values bold creativity, integrity, and a relentless focus on the user. Our work is anchored in the belief that impactful brands are built through meaningful, consistent, and delightful experiences—across product, visual, and communication touchpoints. Each member is encouraged to champion new ideas, striving for simplicity and unified expression at every level of the design process.

Starting January 26, 2026, MAI employees are expected to work from a designated Microsoft office at least four days a week if they live within 50 miles (U.S.) or 25 miles (non-U.S., country-specific) of that location. This expectation is subject to local law and may vary by jurisdiction.

Our Core Values

Quality: We deliver memorable, differentiated brand experiences that inspire confidence and joy.
Simplicity: We translate complex ideas into clear, elegant brand expressions.
Safety & Security: We hold ourselves accountable to the highest standards of responsibility and trust.
Evaluation: We test, measure, and refine our brand and design decisions using real data and user feedback.
Kindness: We nurture a creative, inclusive, and supportive design culture.

We are seeking a visionary and collaborative Principal Brand Designer who thrives at the intersection of product and brand design. You will lead and inspire cross-functional teams to translate brand identity into every aspect of our product experience, ensuring that our brand principles not only guide visual and narrative expression but are intricately woven into the design system and realized through engineering implementation. Your unique blend of creative leadership and systems thinking will drive a unified, compelling brand presence across all Copilot touchpoints. This is a hands-on, player/coach role—perfect for a creative leader who is as passionate about craft and concept as about mentorship and strategic execution.

Our Design Principles:

Create Magical Moments
Guide the Journey
Personality is Pivotal
Always be Earning Trust
Sweat the Details
Be in Service to People

Responsibilities

Champion the intersection of product and brand design, ensuring every product touchpoint is an authentic expression of our core brand identity and values.
Lead creative and design work to apply brand identity cohesively across product features, flows, and user journeys, translating abstract principles into tangible, impactful experiences.
Drive collaboration between brand, product, and engineering, connecting the dots from brand principles to design system to engineering implementation for a unified and scalable ecosystem.
Deliver world-class brand experiences in AI applications, with a focus on craft, narrative, quality, and positive societal impact.
Develop and evolve a robust, flexible design system that embodies the brand and can be efficiently implemented by engineering teams across diverse products and platforms.
Own and articulate the product’s visual and verbal style, collaborating with marketing, engineering, UX, and research partners to maintain consistency and excellence.
Communicate and collaborate across teams, managing dependencies, schedules, and design integrity from concept through implementation.
Mentor and inspire designers, setting high standards for creative excellence, inclusivity, and professional growth.
Translate business and brand goals into visionary strategies, actionable roadmaps, and measurable outcomes.
Foster a culture of experimentation, feedback, and continuous learning within the design team and across disciplines.

Required Qualifications

Master's Degree in Industrial Design, Product Design, Human Computer Interaction, User Experience, Interaction Design, or related field AND 6+ years experience working in product or service design
- OR Bachelor's Degree in Industrial Design, Product Design, Human Computer Interaction, User Experience, Interaction Design, or related field AND 8+ years experience working in product or service design
- OR equivalent experience (e.g., demonstrated experience working in product or service design or using design thinking to solve problems).
A portfolio or work samples highlighting at least 5 years of experience synthesizing brand and product design, leading the application of brand identity in product environments, and delivering end-to-end creative solutions

Preferred Qualifications

Proven ability to connect high-level brand principles to design system architecture and engineering implementation, ensuring fidelity and scalability
Experience setting creative vision for complex, cross-platform products and building consensus across multifunctional teams
High level of craft in both visual and experiential design, with a demonstrated ability to translate brand narratives into intuitive digital experiences
Expertise in research-led design, leveraging qualitative and quantitative insights to refine and validate brand expression in product
Desire or experience collaborating with engineering teams to ensure brand is reflected accurately in product implementation
Ability to manage multiple projects and priorities, adapting quickly in a fast-moving, innovative environment
Leadership in fostering a positive, inclusive, and creative team culture that bridges brand and product thinking

Product Design IC6 - The typical base pay range for this role across the U.S. is USD $163,000 - $296,400 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $220,800 - $331,200 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.