GitLab is an open-core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating human progress. Our platform unites teams and organizations, breaking down barriers and redefining what's possible in software development. Thanks to products like Duo Enterprise and Duo Agent Platform, customers get AI benefits at every stage of the SDLC.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

An overview of this role

As the Senior People Communications & Engagement Strategist, you will help GitLab team members stay informed, connected, and inspired by planning and executing clear, thoughtful internal communications across our global, all-remote workforce. You’ll own and maintain an internal editorial calendar spanning key channels like our company-wide newsletter, manager updates, executive videos, and other formats so the right people get the right information at the right time. You’ll partner closely with People Group program owners, cross-functional teams, and subject matter experts to shape communication and engagement initiatives that support change management, amplify company goals, and reflect GitLab’s mission, culture, and values. You’ll use your written and visual storytelling skills to surface team member stories, listen for feedback and themes, and turn insights into actions that strengthen inclusion, belonging, and the overall team member experience in your first year and beyond.

Some examples of our projects:

Annual engagement survey communications, and team member storytelling
Values awards, GiveLab, and company-wide culture and recognition campaigns

What You’ll Do

Develop and execute proactive internal communication initiatives, programs, and events that keep GitLab team members informed, connected, and engaged, as measured by engagement survey results, participation rates, and internal channel analytics
Own and maintain the internal editorial calendar and project tracker across channels such as the company-wide newsletter, manager communications, executive videos, and other formats, ensuring on-time delivery and a consistent cadence across channels as tracked in project plans and channel metrics
Partner with People Group program owners, cross-functional teams, and subject matter experts to design and deliver clear, empathetic communication strategies for key initiatives and announcements, resulting in timely, high-quality communications that improve understanding and adoption of People Group initiatives as reflected in feedback and engagement scores
Plan and run communication and engagement campaigns for programs like the annual engagement survey, values awards, and GiveLab to foster culture and strengthen connection to GitLab, driving year-over-year increases in engagement survey participation, recognition nominations, and campaign interaction rates
Create written and visual content that brings team member stories to life and highlights company goals, values, and achievements across our global, all-remote workforce, optimizing content based on performance metrics such as open rates, click-through rates, and views
Monitor feedback and sentiment from team members to identify communication needs, surface themes, and recommend data-informed improvements to the team member experience, using tools such as engagement surveys, pulse checks, and feedback channels to quantify impact over time
Coordinate timelines, approvals, and delivery for multiple concurrent communications, ensuring consistency of message, tone, and brand across all internal channels, and meeting agreed service-level expectations for response times, review cycles, and on-time launches
Model and reinforce GitLab’s mission, culture, and values in all communication and engagement efforts, helping leaders and stakeholders communicate with clarity and transparency, and contributing to improved perceptions of communication, culture, inclusion, and belonging as reflected in engagement survey and feedback results

What You’ll Bring

Experience in internal communications, employee engagement, corporate communications, or related areas such as human resources, marketing, or program management
Skill in creating clear, engaging written and visual communications for diverse, global internal audiences
Ability to plan, manage, and prioritize multiple concurrent projects while maintaining an organized editorial calendar and meeting deadlines
Familiarity with employee engagement or intranet platforms (for example, Simpplr or similar tools) and comfort learning new systems
Comfort collaborating asynchronously with cross-functional partners and subject matter experts to shape communication plans and campaigns
Experience developing change management communications with clarity, empathy, and alignment to company and People goals
Experience in supporting large-scale virtual company events and meetings (All Hands, Fireside Chats, and Ask-Me-Anything)
Demonstrated ability to take initiative, work independently with limited direction, and follow through on commitments in an all-remote environment
Alignment with GitLab’s values, including a focus on inclusion, belonging, and surfacing team member stories; candidates with transferable skills or non-traditional backgrounds are encouraged to apply

About the team

The People Communications & Engagement team informs and connects GitLab team members by delivering clear, transparent messaging and engagement programs that support People Group initiatives and company-wide priorities. We partner with program owners and cross-functional stakeholders across regions to plan and run company events, manage internal channels like newsletters and manager updates, and spotlight notable work and team member stories in an all-remote, asynchronous environment. Together, we focus on strengthening inclusion and belonging, improving the team member experience, and helping leaders communicate change and strategy in ways that are consistent, empathetic, and aligned with GitLab’s mission, culture, and values.

How GitLab will support you

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.

Senior People Communication & Engagement Strategist