GitLab is an open-core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating human progress. Our platform unites teams and organizations, breaking down barriers and redefining what's possible in software development. Thanks to products like Duo Enterprise and Duo Agent Platform, customers get AI benefits at every stage of the SDLC.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

An overview of this role

As the Principal Product Marketing Manager for GitLab's security solution set, you'll shape how we tell the story of our market-leading security capabilities across the entire software development lifecycle. You'll own the narrative for areas like Application Security, Software Supply Chain Security, Security Risk Management, and Compliance. You'll influence positioning, messaging, proof points, and go-to-market plans so they resonate with security, compliance, and engineering leaders. You'll operate with a high degree of autonomy and partner closely with Product Management, Engineering, Sales, Customer Success, and Marketing to drive revenue growth and guide customers through their security modernization journeys. In your first year, you'll refine our security value proposition and segmentation, turn customer and analyst insights into clear messaging and repeatable sales motions, and help security professionals see GitLab as a trusted partner and strategic platform of choice.

Some examples of our projects:

Developing end-to-end go-to-market plays for GitLab’s security and compliance solution set.
Creating persona-based messaging and enablement for security, compliance, and engineering leaders.

What you'll do

Lead the positioning, narrative, and go-to-market strategy for GitLab’s security solution set across Application Security, Software Supply Chain Security, Security Risk Management, and Compliance.
Partner with Product Management, Sales, Customer Success, and Engineering to understand customer needs, validate market problems, and translate them into clear messaging, revenue plays, and launch priorities.
Build and continuously refine compelling positioning and messaging for GitLab’s security offerings, including persona-specific content for security, compliance, and engineering leaders, as well as buyer, influencer, and user personas.
Define and execute go-to-market plans for new and existing security capabilities, ensuring launches are timely, impactful, and tightly aligned with sales, field marketing, and digital marketing motions.
Serve as a subject matter expert for security within Product Marketing, synthesizing analyst feedback, market trends, competitive insights, and customer proof points into differentiated narratives and proof of value.
Create and maintain high-impact sales enablement materials such as pitches, playbooks, FAQs, objection-handling guides, and business value / total cost of ownership assets that help scale security-focused sales motions.
Establish and expand GitLab’s external thought leadership in security by supporting and driving speaking engagements, content programs, and other opportunities that highlight our market leadership.
Coach and mentor other Product Marketing Managers, driving cross-functional collaboration and process improvements that elevate Product Marketing’s impact on GitLab’s overall objectives and key results.

What you'll bring

Extensive product marketing experience owning complex, technical products from discovery through launch, ideally in B2B SaaS for Application Security, Software Supply Chain, Compliance, or related domains.
Proven experience with security and DevSecOps products, with practical exposure to capabilities such as static application security testing, software composition analysis, secret detection, dynamic application security testing, or security risk management.
Deep understanding of key security and DevSecOps personas, including security leaders, security engineers, compliance leaders, and developers, and how they evaluate, purchase, and adopt security solutions.
Experience working with large B2B customers and translating their security, compliance, and operational needs into clear positioning, differentiated messaging, and scalable go-to-market strategies.
Ability to synthesize qualitative feedback, product usage data, win/loss analysis, and market research into clear, actionable messaging frameworks, segmentation, and revenue plays.
Strong written and verbal communication skills, with the ability to explain complex security concepts and architectures to both technical and non-technical audiences through presentations, content, and enablement materials.
Familiarity with Agile and DevOps workflows across the software development lifecycle, enabling you to connect GitLab’s security capabilities to customer use cases and build compelling value propositions.
Openness to learning, with transferable skills from related areas such as AI-powered security features, compliance frameworks, or other application security techniques, and a self-directed approach to staying current on industry trends.

About the team

The Security Product Marketing team leads how we position and grow GitLab’s security solution set across our DevSecOps platform. You’ll join a highly collaborative group of experienced product marketers who share context, support each other’s launches, and turn customer and market insights into clearer storytelling. As a Principal Product Marketing Manager, Security, you’ll operate as a key leader within this team, mentoring other Product Marketing Managers and helping to shape how we bring new security capabilities to market.

The broader team works in an all-remote, asynchronous way across regions, embracing GitLab’s values of transparency, iteration, and trusted empowerment. You’ll work with peers who focus on different parts of the security portfolio to share best practices, coordinate priorities, and learn from each other’s launches. As a team, we’re focused on improving how we support sales and customer-facing teams, measure the impact of our work, and continuously refine how we collaborate.

The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

United States Salary Range

$123,000—$264,000 USD

How GitLab will support you

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.

Principal Product Marketing Manager, Application Security