GitLab is an open-core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating human progress. Our platform unites teams and organizations, breaking down barriers and redefining what's possible in software development. Thanks to products like Duo Enterprise and Duo Agent Platform, customers get AI benefits at every stage of the SDLC.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

An overview of this role

As the Director, Regional Sales New Business, you'll build and lead a dedicated new logo function across EMEA. You'll focus on bringing GitLab's open source, DevSecOps, and SaaS platform to first-time customers. You'll report to the Vice President for New Business (VP) and own the design and execution of a scalable sales strategy for a large, fast-moving territory. You'll hire, develop, and coach a high-performing team of Account Executives to win first-order deals across mainland Europe. You'll use tools like Salesforce, Clari, Gong, and Outreach to create predictable pipeline, shorten deal cycles to 6 months or less, and consistently meet or exceed new business goals. This is a rare opportunity to shape and operationalize a high-impact new business motion while partnering closely with marketing, sales operations, enablement, and regional leadership to establish the structure, processes, and best practices that will define how GitLab acquires new customers across EMEA.

What you’ll do

Lead a team of Account Executives across EMEA focused on winning new logos and driving first-order revenue.
Develop and execute a scalable new business sales strategy for EMEA, covering both installed base and whitespace accounts within our ideal customer profile.
Drive consistent pipeline generation and deal progression across a high volume of target accounts, with an emphasis on predictable new logo performance and efficient deal cycles.
Collaborate closely with marketing, sales operations, and enablement to design, test, and refine motions, campaigns, and processes that support new business growth.
Use CRM and sales enablement tools such as Salesforce, Clari, Gong, and Outreach to inspect pipeline, forecast, and coach your team based on data-driven insights.
Hire, onboard, and develop a high-performing sales team, providing regular coaching on territory planning, opportunity management, negotiation, and deal structure.
Partner with regional and global sales leadership to define, refine, and scale this new business sales function, sharing learnings and best practices across teams.
Represent GitLab and our open source, DevSecOps, and SaaS offerings with executive-level stakeholders in EMEA, reinforcing our value proposition and building long-term partnerships.

What you’ll bring

Experience leading high-performing, distributed field sales teams in open source, DevOps, or SaaS environments with a focus on new logo acquisition and net new revenue.
Background building, coaching, and developing Account Executives to create a pipeline, progress opportunities, and close first-order deals across a regional territory.
Demonstrated ability to design and execute scalable sales strategies for large, mixed account bases (installed customers and whitespace) across EMEA.
Proficiency with CRM and sales enablement tools such as Salesforce, Clari, Gong, and Outreach to forecast, manage pipeline, and support operational discipline.
Skill in building relationships, negotiating, and structuring deals with executive-level stakeholders at customer organizations.
Awareness of regional nuances, cultures, and go-to-market dynamics across EMEA, and the ability to adapt your approach accordingly.
Ability to apply sound judgment, adapt to changing conditions, and balance strategic planning with hands-on support for active opportunities.
Openness to diverse, transferable leadership and sales backgrounds that show success driving new business in complex B2B environments.

About the team

The Regional Sales New Business team at GitLab is an all-remote, distributed group based across EMEA. We collaborate asynchronously and rely on clear written communication and shared playbooks to stay aligned. We prioritize the highest-potential accounts within our ideal customer profile and work with sales, marketing, and operations partners to coordinate go-to-market plans. As a growing function, we're focused on building a supportive, feedback-driven culture where people can experiment, learn quickly, and grow their careers in new business sales.

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How GitLab will support you

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

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GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.

Director, Regional Sales - New Business - UK / Nordics