About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!

Job Location: Austin, TX

About the department

The Self-Serve Team is responsible for Cloudflare’s PLG business that serves ~20% of the internet. We run growth marketing and product experimentation across all product categories including Application Services, Cloudflare One and Developer Platform, and all Plans such as Free, Pro, Business & Enterprise. We work to grow the business by understanding our customers’ needs at every stage of their journey from Awareness to Activation to Expansion and Retention.

About the Role

We are looking for a revenue-driven Product Marketing Manager to own the Go-to-Market (GTM) strategy for our high-volume Self-Serve business (Free, Pro, and Business plans) focusing on Cloudflare Registrar.

In this role, you will act as the General Manager of the Self-Serve vertical's messaging. You will define how we position our products (focusing on Registrar) to millions of developers and business owners. You will do this by crafting an end-to-end product offering that showcases the multiple ways in which Cloudflare can benefit website owners, from registering their domain on Cloudflare Registrar through to building, hosting, protecting and accelerating performance for their websites. You will partner closely with Product Management, Engineering, and Growth to influence the roadmap and ensure our self-serve funnel is optimized for revenue and adoption.

Responsibilities

Lead the Vertical Strategy: Plan, define, and lead the Self-Serve go-to-market strategy, focusing on attracting customers to start on Registrar and then expand their portfolio of products. You will act as the strategic anchor for this business unit, ensuring alignment between Product, Marketing, and Growth leadership.
Market Intelligence: Lead market understanding, opportunity assessment, and competitive analysis. You must understand how Cloudflare Registrar stacks up against legacy domain providers and how our application security competes with other SaaS solutions, utilizing customer feedback to refine our approach.
Customer Research: Understand our customer personas, document relevant use cases for each of the personas and build specific plans for how to market to each of these personas at each stage of their customer journey
Ecosystem Expertise: Demonstrate a strong understanding of the broader Internet Infrastructure, Developer Tooling, and Hosting ecosystem. You will use this knowledge to develop strategic feedback and positioning that resonates with a technical audience.
Full-Funnel Execution: Drive full-funnel plans inclusive of product positioning, competitive differentiation, customer use cases and enablement. You will partner with cross-functional teams to optimize every stage of the user journey—from the initial domain registration to upgrading to the Pro or Business plan and adopting add-on products.
Influence Product Roadmap: Partner closely with Product and Product Growth teams to deeply understand user pain points and form business requirements. You will represent the "voice of the customer" to prioritize solutions and influence the direction of product development for our self-serve offerings.

Qualifications

Minimum Qualifications:

Experience: 5+ years of experience in product marketing, strategy, or product management, specifically within SaaS, Developer Tools, or Internet Infrastructure.
Vertical Expertise: 3+ years of significant experience in SaaS, ideally marketing a B2B self-serve product to technical users and/or developers
Product Partnership: Proven experience partnering with and influencing product teams and/or engineering to represent market requirements and drive feature adoption
Strategy Development: Experience partnering with Growth or Sales teams to develop comprehensive go-to-market strategies that drive measurable results

Preferred Qualifications:

Technical & Commercial Balance: Full-funnel experience with a product lens and an eye for technical details (understanding DNS, WAF, and CDN concepts is a massive plus)
Marketing Expertise: Solid experience in content development, full-funnel marketing campaigns, funnel analytics, running a/b tests and reporting on campaign performance
Communication: Excellent organization and strong communication skills at all levels of seniority; able to distill complex technical concepts into clear value propositions
Revenue Focus: Be revenue-driven and revenue-guided in all recommendations. You are comfortable owning metrics like MRR (Monthly Recurring Revenue), ARPU (Average Revenue Per User), and Conversion Rate
Cloudflare User: Familiarity with the Cloudflare dashboard, specifically the experience of onboarding a domain or configuring page rules

Compensation
Compensation may be adjusted depending on work location.

Equity
This role is eligible to participate in Cloudflare’s equity plan.

Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance

Financial Benefits

Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan

Time Off

Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.

Senior Product Marketing Manager, Self-Serve