Amazon MGM Studios is seeking a dynamic Marketing Manager to design and implement innovative marketing campaigns for our theatrical releases for Australia and New Zealand. Reporting to the Head of Theatrical Marketing (Australia, NZ & Asia), this role combines analytical prowess with creative vision to develop strategies that drive audience engagement and box office performance.

Key job responsibilities
Strategy & Planning
• Develop comprehensive marketing strategies and activation plans for high-profile theatrical film campaigns
• Manage and optimise marketing budgets for assigned titles
• Analyse market trends and audience insights to refine campaign positioning
• Establish and monitor campaign KPIs and success metrics in collaboration with senior leadership
• Drive innovation in audience engagement strategies and emerging technologies

Creative Execution
• Lead creative direction across all marketing assets and brand touchpoints
• Oversee localisation of marketing materials and coordinate with International teams to optimise and customise for local market
• Maintain brand consistency while ensuring maximum creative impact
• Direct and manage relationships with external creative partners

Media & Partnerships
• Develop and execute comprehensive strategic media plans spanning traditional, digital and emerging platforms for assigned films
• Collaborate with media agencies on campaign optimisation
• Foster strategic brand, media and co-promotional partnerships
• Align with International Media lead on best practices

Experiential Marketing & Events
• Spearhead special projects and events to drive awareness
• Manage external agencies and stakeholders in campaign execution

Cross-Functional Leadership
• Partner with Content Manager on campaign development
• Coordinate with key stakeholders including distribution, PR, digital, and international teams
• Ensure optimal theatrical visibility through distribution channels
• Provide creative leadership and inspire innovative solutions

Theatrical Marketing Manager, Amazon MGM Studios