The IMC Campaign Manager is the strategic orchestrator of AWS GCR’s integrated marketing campaigns, responsible for end-to-end planning, execution, measurement, and optimization of hyper-relevant, scalable campaigns that drive demand, pipeline growth, and customer success.

As the central execution hub for AWS GCR marketing, this role bridges silos between Industry Marketing, Product Marketing, Segment Marketing, and Sales to deliver seamless, data-driven customer journeys from awareness to advocacy. The IMC Campaign Manager ensures campaigns align with AWS’s business priorities, leverage ABM strategies, and maximize ROI in line with agreed goals and deadlines through rigorous performance tracking and agile iteration.

Key job responsibilities
Possess a keen understanding of campaign objectives, target audiences, execution and promotion channels, manage and coordinate integrated campaigns to achieve diverse business outcomes.
1. Integrated Campaign Strategy & Execution
• Manage campaign lifecycle for AWS GCR, from planning to activation, ensuring alignment with business priorities, sales motions, and target industries/audiences.
• Design and execute full-funnel, omnichannel campaigns (digital, events, ABM) that drive demand, pipeline growth, and customer adoption of AWS services.
• Collaborate with Industry Marketing (IPMM), Product Marketing (PMM), and Segment Marketing to develop campaign messaging, campaign assets and activation plans tailored to buyer personas.
• Secure stakeholder alignment, lock budgets, and ensure execution rigor.
• Define and drive the delivery of regular reporting of campaign results at each stage of the buyer journey and demand pipeline. Maintain regular measurement of the ROI of campaigns.
• Track program results, measure program success, and report metrics to stakeholders and other marketing team member.
2. Cross-Functional Collaboration & Operational Excellence
• Serve as the primary liaison between IMC, Digital Channels, Sales, and Partner Teams to ensure seamless campaign execution.
• Manage budget allocation, resource scheduling, and creative development for campaigns and flagship events.
• Drive post-campaign analysis, reporting on KPIs (MQL/SQL conversion, influenced revenue) and performance insights.

About the team
The vision of AWS’s Integrated Marketing Center (IMC) is to create a unified, seamless, and customer-centric approach to AWS GCR marketing by leveraging cutting-edge technology, data-driven insights, and cross-functional collaboration to deliver seamless, hyper-relevant, and scalable customer experiences that drive product adoption, innovation, and business growth.

The IMC transforms marketing strategies into high-impact execution—bridging silos, powering ABM precision, and driving measurable business growth and customer success for AWS GCR.

Campaign Marketing Manager, GCR Marketing IMC